Why Small Screens are the Next Big Thing for Retailers
Small screens are becoming increasingly necessary and mainstream in the world of retailers. Recognizing the benefits of digital signage, more and more businesses are jumping on board with small screen monitor technology to connect with customers, enhance communication and expand their network.
Personalize Communication
Small digital screens are paving the new way of communicating with clients and potential customers. They provide a platform for engaging with people by providing engaging advertising. Through digital signage, retailers are able to communicate the message and information behind their brand and logo, connecting to the audience in a more personalized way than traditionally, unlike static images that cannot stimulate and engage in nearly the same fashion. And with simple ease of use, they can be utilized and installed just about anywhere.
While browsing through a store, presented with a small digital message and display, customers are more inclined to stop and listen, and potentially act as a result of the engaging footage. So rather than repeating an image or display that provides little to no visual and audio stimulus, small screen footage can capture and retain customers’ attention on a more personalized level.
Interactive Touchscreens
In addition to digital footage, the use of small touchscreens provide an extra amount of appeal and interaction from customers. With compact signage and crisp clear footage, it allows customers to communicate and take control of what they want to see, hear and purchase. Whether it’s a grocery store or a clothing boutique, the push of a button lets the customer engage with your products and make a choice right then and there – whether it’s to see promotions, learn about the brand or sign up for the monthly newsletter. The options are only limited by your imagination.
With the development of digital signage and small interactive monitors, it’s no wonder how quickly these systems are becoming mainstream among retailers. From personalized advertising, interactive displays and increased attention and retention of products and services, the potential for customer retention and business is limitless. With interactive touch screens, the options are placed in the hands of the customer allowing them to take control and personalize their shopping experience as they wish. And as customers gain more access to choice, it increases the ability of any business to learn, adapt and succeed. With more and more retailers looking to jump on board, it’s no wonder why small touchscreens have already become the next big thing.
Contact Mimo Monitors to learn more about our sleek and innovative small screens, touchscreen displays, and touchscreen technology solutions.