Why Retail Outlets Are Choosing Digital Signage Over Print
Brick-and-mortar retailers are increasingly transitioning from print advertising to digital advertising. Why? Digital signage is more cost-effective, more flexible, and more engaging than traditional print advertising like posters, flyers, catalogs, and billboards. Digital signage ranges from 7-inch touchscreen monitors to larger-than-life billboards and everything in between, including Mimo Monitors’ popular collection of open frame displays as seen with McCann Systems retail digital signage. Let’s explore some of the advantages of digital signage in the retail sector:
Initial set-up of a digital signage system is more cost-effective than you might think. Mimo Monitors’ 7” Open Frame USB Monitors retail for MSRP $149.99 each, while our 21.5” Open Frame Display with capacitive multi-touch retails for MSRP $669.99. Design costs alone on print materials can exceed these costs.
Once the initial set-up is complete, digital signage requires only minor costs for support and maintenance over a period of years. Traditional printed advertising, in contrast, requires constant on-going expenditures for design, printing, and distribution. The added time investment with changing print advertising is no small consideration, either. Digital signage is the more cost-effective option in the long-term because of the low on-going costs.
Digital signage is far more flexible when it comes to staying up-to-date with the newest content and promotions. All digital signage can be instantaneously, simultaneously updated remotely with a single click, whether you run a small mom-and-pop retail store or a multinational chain with thousands of locations. Content can be adjusted to support new campaigns or target a particular audience on the fly.
New content can be scheduled weeks or months in advance, or adjusted at a moment’s notice at any time of day. Traditional print advertising simply does not offer comparable flexibility or convenience.
As we discussed in last month’s article “5 Things You Didn’t Know About Digital Signage,” digital signage is an extremely captivating medium. According to a study by the Outdoor Advertising Association of America, 55% of digital signage observers were “highly engaged, recalling the message on screen every time or most of the time they passed a digital billboard.” Digital signage is dynamic, colorful, and sticks in your memory. It can be educational, informative, educational, or inspirational. It better communicates brand identity and brand messaging compared with traditional print advertising. Because digital signage is not static, it can communicate multiple messages/promotions at once.
Get in touch with Mimo Monitors or browse our product line to discover which small monitor is the right fit for your digital signage needs.