The Do's and Don'ts
In an age where stores have to fight against eCommerce sites for sales, having a strong in-store experience is more crucial than ever. In-store interactions with customers can have the highest impact and digital signage can be an interactive and effective tool to enhance the customer's visit. Not only does the technology add modernity to an enterprise that can empower customers but, when deployed correctly, digital signage optimizes operations, drives promotions, and facilitates growth.
Whether you're dishing up delicious meals, sending travelers off on their journeys or giving customers a style upgrade, you can benefit from upping your digital signage game because, quite simply, it works. But in order to maximize a return on investment, there are some important considerations to bear in mind. Here are some of our recommendations for the do’s and don’ts of deploying digital signage.
Do devise a comprehensive and systematic approach for digital signage deployment to achieve maximum positive impact. Digital signage has too many potential uses to be viewed as an isolated asset. It's part of a complete customer experience, that starts by first understanding the customer’s needs and what can be shown to catch their attention and satisfy their needs.
Don’t think that simply placing a digital display into a space will generate value. This is a common misconception for business owners who believe that setting up digital signage is all you need to do to create an impact. For digital signage to be effective it must provide relevant information that will drive consumers to purchase more of whatever product or service is being advertised. An example of misuse is a local shop that only shares photos of a product in the store but does not provide any information on where to find it, what it is called or how much it costs. This ends up leaving customers confused and frustrated because they weren’t provided enough information to purchase the items advertised on the digital signage.
Do purchase commercial grade hardware that can stand up to the rigors of your business. Experts can give you a realistic expectation of how long your digital communication solution will last depending on the demands of your operation, allowing you to properly amortize the costs and plan for a replacement in due time.
Don’t over work your digital display. Commercial installations are designed for a 5-7 year life cycle. By not running your signage 24/7, it’s possible to extend its useful life and lower the total cost of ownership.
Do find a partner that will help you realize your digital signage's full potential. At Mimo Monitors, we've helped some of the world's biggest brands with their digital signage. Google's worldwide offices uses the Mimo Vue 10.1" capacitive touchscreen as a control panel for their videoconferencing system controller. Verifone has installed thousands of our Magic Monster 10.1" resistive USB touch monitors into taxicabs for billing, rider entertainment and interaction. And Hertz employs our Mimo Magic Touch monitor on rental center countertops.By applying these Do’s and Don’ts of digital signage, you will be able to deploy the most effective digital communication solution for your needs. We provide solutions and expertise that will help you deliver the ultimate experience to your customers with your digital signage. Whether you’re a Fortune 500 company or a small local business, we remain dedicated to delivering customized digital solutions to meet your company’s needs. To learn more about Mimo Monitors and check out some of our digital signage options, visit us at www.mimomonitors.com/pages/who-we-are today!