DSE 2018 Recap: The CEO Perspective and Media Buzz
Mimo Monitors recently returned from the 2018 Digital Signage Expo (DSE), the premier event in the industry, where we showcased our new Adapt-IQV and introduced our new CMO, Michael Campagna. DSE is the ideal opportunity to see what’s next in innovative solutions for digital signage and discover insights on trends, challenges, and industry best practices. While several members of our team attended, our Founder and President, David Anderson, breaks down the trade show in more detail below.
Q&A with David Anderson
What was your overall impression of this year’s event?
Although the show seemed to have a bit less traffic, I was encouraged by the quality of connections we made. The attendees who visited us had a plan and a vision and were eager to see how our products could make that happen.
Were there particular products attendees wanted to know more about?
The products that received the most attention were our Android tablets. The Android is gaining much popularity as an all-in-one, standalone digital signage. Our Androids are unique in that we have a variety of sizes from 7” up to 21.5”. We also offer complementary features like power over Ethernet (PoE) and side LEDs.
What trends did you see at the show?
One interesting trend I noticed was many of our software and hardware partners are moving to smaller format displays. The trend for most of the past decade has been bigger. The market is changing, though, with many brands looking for interactive, personalized experiences that work best with small touchscreens.
How does attending events like this help you prepare for Mimo’s future?
The conversations and feedback we received at the event will help us as we innovate and add new capabilities. We had many attendees ask about outdoor touchscreen features, which has led us to consider adding high brightness displays that would fill this need. Much of this interest around outdoor kiosks revolved around the smart city concept.
DSE Buzz: Media Highlights Mimo’s Capabilities
Pre and post-DSE, media was interested and excited about our newest products and the latest Mimo Monitors news. Read on to see who’s talking about us:
- Sixteen Nine spotlighted our new HDMI Capture Card, which we previewed at DSE this year.
- Rave Publications highlighted our introduction of the Adapt-IQV1” tablet, that we officially launched at DSE. The story emphasized its versatility and the superior features that make it a great solution for new installs and retrofits. At the show, Rave visited our booth and reviewed our touchscreen solutions for meeting rooms, equipped with NFC and RFID. Watch the video here.
- Rave also featured Sellr’s in-aisle interactive beverage platform. We partnered with Seller, a premier provider of technology solutions for retailers, to bring the project to fruition. This interactive experience combined Sellr’s platform and our tablets. See the results in the video from Rave.
- Convergent AV included Mimo in “The Show Corner,” interviewing David. Check out the conversation. They also covered our introduction of the Adapt-IQV with a review of its capabilities. You can find it here.
We look forward to next year’s DSE and appreciate being in a highly creative and pioneering atmosphere. The experience has us thinking about what’s next! Learn more about how our touchscreens enable solutions and all the possibilities that await.