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Why Video Content Matters

Why Video Content Matters

video contentIf you’ve been looking for a way to boost your business, expand your brand and reach more potential customers, then you should consider the benefit of video content. Having digital signage with video content can take your business to the next level. Here’s how:


Grabs Attention


Have you ever been pumping gas and distracted by a commercial playing on the pump touchscreen? That’s digital signage at work. Video content grabs attention and allows customers and people merely passing on by to notice and connect with your brand. It’s like comparing a comic book to a movie. What gains more attention? Through motion and vibrant graphics you’ll be sure to catch every opportunity.


Delivers Message Behind Your Brand


Many studies have shown the dramatic increase of profit when customers can feel a better understanding of the message behind your brand or product. And what better way to achieve this than through video content? Through the visual stimuli of graphics, you can transport the customer to a moment where they can envision who, what, and where your brand or business stands for.


Creates a Connection


When customers have a better understanding of your brand, this naturally enables them to feel more connected to it. The most memorable advertisements are without a doubt, the ones that can elicit an emotional response from people -whether it’s happiness, security, humour, or empathy. The key to customer retention weighs greatly on the ability of a business to engage an emotional response or connection with the customer. A successful business is one that is memorable.


Expands Your Reach


With people merely passing by, you have a much greater chance of catching their eye and expanding your reach to a much wider audience. We live in a world surrounded by visual stimulation and vibrant colors that are constantly changing and competing for attention. If you want your business to succeed, you need to follow the trends that are engaging and connecting with society. You must compete for attention, and you simply cannot do that with a poster.


Mimo technology is at the forefront of the digital age. Mimo Monitors offer the perfect platform for displaying your digital business content. Through the advanced technology, Mimo touchscreens and displays are powerful, simple and versatile, meaning they can be used in any industry as they simplify the means for displaying your digital signage and content.


With the advanced and adaptable technology of Mimo Monitors, you’ll be assured that your message will engage people and allow them to achieve a greater ability of retention. This means they will feel connected with what your brand and business is all about, which allows greater opportunity for retention and profit. So if you haven’t upgraded to video content, what are you waiting for?


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